Yongjoon Choe, Founder and CEO of lululab, received his BS in Bio Engineering from Cornell University, and then started researching DNA Genome Sequencing at Harvard Medical School. During the research period, Yongjoon Choe discovered that there is a large gap between the growth of the beauty market and the utilization of related technologies. Although skin is the main indicator of health, there is no way to predict skin troubles on the face or objectively measure the severity of existing troubles. To solve this problem, he developed a solution called "Lumini" using image processing and artificial intelligence technology in C-Lab, Samsung Electronics' venture program, together with key Samsung members. lululab aims to accurately measure the skin and use the analyzed skin data to recommend products optimized for individuals, and further promote the development of various industries through skin data.